Certified Meeting Professional (CMP) Practice Exam

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What is the focus of the discovery phase in strategic planning?

  1. Developing event timelines

  2. Analyzing financial data

  3. Assessing internal purposes and business environment

  4. Building a contact database

The correct answer is: Assessing internal purposes and business environment

The discovery phase in strategic planning is crucial as it focuses on assessing internal purposes and the business environment. This involves a comprehensive evaluation of the organization's strengths, weaknesses, opportunities, and threats (SWOT analysis), as well as understanding the mission, vision, and core values of the organization. By thoroughly examining the internal and external factors that affect the organization, stakeholders can make informed decisions that will guide the direction of future strategies and initiatives. This phase sets the foundation for the rest of the planning process, as it ensures that all strategic decisions align with the core objectives and the overall context in which the organization operates. It involves gathering insights and data that will inform future actions and help anticipate challenges, thereby ensuring that the strategic plan is both relevant and effective.