Certified Meeting Professional (CMP) Practice Exam

When determining program components, which factor is NOT typically considered?

1. Goals of event stakeholders

2. Marketing strategies

3. Budget

4. Profile of attendees

The correct answer is: Marketing strategies

Marketing strategies are not typically a direct factor when determining program components. Instead, the primary focus during this stage revolves around how the event will meet the needs and goals of its stakeholders, ensure financial viability through budget considerations, and capture the profile of attendees to tailor the program effectively. The goals of event stakeholders are crucial as they guide the overall purpose and desired outcomes of the event. The budget plays an essential role, as it dictates what resources can be allocated to different components of the program, which in turn affects what can be realistically planned and executed. Additionally, understanding the profile of attendees is key to creating a program that engages and resonates with participants, ensuring high satisfaction and achieving event objectives. While marketing strategies are certainly important in promoting the program and attracting participants, they typically come into play after the foundational components have been established. Thus, while marketing contributes to the overall success and visibility of the event, it does not directly impact the initial decisions regarding the structure or content of the program components.